Category Archives: How-To

When Brainstorming Works

There’s been some dissing of brainstorm lately–I’ve seen it on Twitter, on blogs, and in this intriguing New Yorker article. I haven’t done any formal experiments (I gave up my Mad Scientist days long ago, although as a middle school kid, … Continue reading

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SEO: White Hat Versus Black Hat

I’ve been chattering away on this blog for almost a year, so I bet you’ll appreciate another voice from the Much Ado Marketing team. Our designer, Dennis Seavey, had some thoughts to share about SEO. And so… Web Design: SEO … Continue reading

Posted in Business Decisions, How-To, Small Business, Website Design | Tagged , , , , , , , , | 2 Comments

Making Friends with Spreadsheets

Until I became a business owner, I wasn’t much of a spreadsheet gal. I come from a world of words, and though Excel and I were at our closest in business school, it was a relationship of convenience. At the time, … Continue reading

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5 Tips for Good Copywriting

Since I do so much writing (and enjoy it so very much), I thought, Hey! I should do a post on writing. So here you have it–five tips for good copywriting, whether you do it yourself or have someone doing it for … Continue reading

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Twitter for Business: DOs and DON’Ts

First, let me say that I have a pet peeve with the plural of “do.” If you write Dos, it looks like “dos” the Spanish word for “two” or “dos” the operating system.  If you write Do’s, its not grammatically … Continue reading

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