When I started this blog, most people were supportive. Some people, however, gave me the raised eyebrow “That’s nice” . . . with the underlying implication being, “Why would you spend time on that?”
As anyone who blogs will tell you, it’s a committment. If you aren’t going to do it regularly, it’s better not to do it at all. Regularly means once weekly, at the very least. Why? Well, if people follow your blog link and see that it hasn’t been updated in a month and a half, you aren’t coming across as timely or fresh. These blog visitors aren’t likely to return.
Here, data courtesy of HubSpot, are some very compelling reasons to do a company blog if you aren’t already doing so:
- 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog
- 65% of businesses reported having a company blog, which means those who don’t blog are in the minority
- 85% of businesses rated their company blog as “useful,” “important,” or ”critical” (27% claimed it was “critical”)
- 71% of respondents post to their blog at least weekly (see? I told you that was the way to go!)
- 55% of respondents classified the leads obtained through their blogs as “Below Average Cost” in terms of acquistion
So . . . what are you waiting for?