Monthly Archives: April 2011

Got Video?

In the world of novels, new writers are often reminded to Show, not Tell. And that is my simple introduction to this video. Instead of telling you via text why adding video to your online content is a good idea, … Continue reading

Posted in Business Decisions, Internet Marketing, Much Ado Marketing, Social Media, Videos | Tagged , , , , , | 5 Comments

How Much Does That Opportunity Cost?

Vocabulary lesson time! When I was a kiddo, I was that girl in class. You know, the one whose hand shot up into the air, Hermione Granger-style, whenever I knew the answer to a question . . . particularly those related … Continue reading

Posted in Business Decisions, Much Ado Marketing, Opportunities, Small Business | Tagged , ,

Easter Egg Hunts for Business

If you’ve ever been part of an Easter Egg Hunt–either as a participant when you were a kiddo or as a supervising adult–then you know it’s kind of a dog-eat-dog (bunny-eat-bunny?) tradition. I remember the candy and prizes, but I also recall … Continue reading

Posted in Business Decisions, Competition, Customer Relationships, Opportunities, Small Business | Tagged , , , , , , , | Leave a comment

Five Questions for a Brand Check-Up

In honor of my attempt to cram as many Cadbury Mini-Eggs references as possible into my online content prior to Easter, this post will be short (like Mini-Eggs, which are obviously not tall) and sweet (self-evident). Ok, candy has nothing … Continue reading

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Who Says B2Bs Can’t Do Social Media?

First I’d like to say, Happy Friday. Second, as I announced on Twitter the other day, I’m not on speaking terms with the Red Sox until further notice. Third, I’d like to show you a great example of a B2B company that does social … Continue reading

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